|Paul Vitale set the tone for the day with his high energy opening session.|
|Maggie Seiler volunteers for one of the exercises in the morning workshop.|
|Anders Porter, VP of Communications for fairlife|
|Courtney Halbach shares her group's idea for a new innovation on an existing product.|
After lunch, the focus on connecting with consumers continued. Advisory committee member Jolene Griffin lead a crash course in "listening to our consumers", as well as helping the class identify techniques for addressing difficult questions and concerns that the public has about the way modern dairy products are produced, as well as their nutritional content. With that primer under their belts, the class took to the streets and ventured over to the Arizona State University campus where they had time to visit with a variety of students, professors, and other members of the consuming public to hear their opinions and perceptions of modern dairy production and products. The class reconvened to share their big takeaways learned, and this exercise will continue as a part of their Phase 2 experience.
|YDLIers visit with students on the ASU campus.|
Following dinner, the Holstein Foundation honored Melissa Greenbacker Dziurgot, a dairy producer from Durham, Conn., and YDLI Class 3 alum, as the 2017 YDLI Distinguished Alumni Leader Award recipient.
|John M. Meyer, Holstein Association USA CEO and Holstein Foundation Administrator; Melissa Greenbacker Dziurgot 2017 YDLI DAL honoree; and Jodi Hoynoski, Holstein Foundation Programs Manager|
|Laura Daniels challenges the group to make that personal connection with consumers.|
Phase 1 continues tomorrow through Saturday evening - follow along with our blog each day for more highlights from YDLI! To learn more about the program, visit the Holstein Foundation web site.