Michele Ruby lead the morning workshop, entitled "Here's My Story...and I'm Sticking To It." The focus was on helping each participant figure out what their "why" is - and then turn that into a core story that can be shared in any situation. Leading with the "why we do what we do", instead of "here is what we do," helps create a much more personalized message that helps non-farm audiences connect to the dairy community in a more relate-able way. Ruby also challenged several class members to answer difficult questions on camera, helped participants practice techniques for handling those questions when they may arise in any setting, and shared other tips on working with members of the media.
|Class members work on drafting their "core stories" during the morning workshop.|
|Taylor Leach (KS) and Michelle Halpin (IL) take turns practicing their core stories.|
|Henning Haaren shares his "why" with his classmates|
|Alisa Wood (AZ) handles tough questions during a mock interview.|
|Laura Daniels visits with Bo Harstine (OH) and Laura Shoemaker (NY)|
|Elizabeth Byers-Doten (IN) practices making good eye contact while giving a presentation.|
|Rocco Cunningham (CA) gives an overview of his presentation ideas to YDLI Advisory Committee member Rebecca Shaw.|
|All of the class members wrote a goal for themselves on these cards, which are embedded with wildflower seeds and can be planted! Photo ©Heather Hunt|
|Carlos Alberto Perez Perez (PR) uses his singing talents to score some points for his team during "Minute to Win It"|
|"Team 2" came out victorious! Kameron Peschel (CO), Eli Caldera (TX), Brad Warmka (WI), Ben Smith (VA), Advisory Committee member Heather Hunt, Connor McCluskey (NY) and Megan Smith (PA)|
|Congratulations to YDLI Class 11 on completing Phase 1!|
|YDLI Advisory Committee Members Tyler Ribeiro, Lindsey Worden, Jolene Griffin, Jodi Hoynoski, Laura Daniels, Heather Hunt, Rebecca Shaw and Josh Hushon|
Learn more about Young Dairy Leaders Institute or add your name to the list to be notified when Class 12 applications become available at the Holstein Foundation web site!